Tuesday, November 29, 2011 / 4:56 am
Katherine Heigl Launches The I Hate Balls Campaign
Today, Katherine Heigl launches an innovative and unconventional campaign focused on promoting spay/neuter of pets, to help save the lives of millions of companion animals. The multi-media initiative kicks off with the launch of a new website IHateBalls.com, that features an original Public Service Announcement starring Katherine Heigl and produced by Funny or Die, the leading comedy video website founded by Will Ferrell and Adam McKay’s production company, Gary Sanchez Productions. The video will debut simultaneously on FunnyorDie.com and IHateBalls.com.
The video also sets the tone for the campaign - a funny take on a very serious issue - and features not only Katherine Heigl and some four-legged friends, but a cameo by her husband, musician Josh Kelley. At the witty IHateBalls.com web site which hosts the video, visitors are offered a number of opportunities to support the campaign, promote the message, raise awareness and get involved.
Annually more than 5 million pets are killed in shelters across the United States. Spay/neuter is the most effective method of helping to reduce that number to zero. A simple surgical procedure will eliminate the possibility of unwanted litters of companion animals, who are then subsequently abandoned at shelters and euthanized when homes can not be found for them.
Katherine is passionate about pets and savvy on the difficult challenges faced by municipal animal shelters and also believes that getting the message out about spaying and neutering needs a fresh and non-traditional approach. She explained, "Launching this campaign is hopefully the type of out-of-the-box thinking we need to heighten awareness of the devastating problem and sound the alarm that we can save many lives by simply spaying/neutering pets. Hate balls, fix pets, save lives. It's just that simple."
At "The Chop Shop", the IHateBalls.com virtual store, the viewer can check out cool t-shirts, hip underwear and groovy gear created by renowned artist Todd Goldman and produced by David & Goliath Tees.
All net proceeds from the sale of merchandise will be directed to the Jason Debus Heigl Foundation to fund lifesaving spay/neuter initiatives. The public can also help support the campaign by donating online at IHateBalls.com and via mobile text message giving - details of which can also be found on the web site.