On Friday, November 4th, the Jason Debus Heigl Foundation will announce the Pets to Patriots promotion at a press conference held at the East Valley Animal Shelter in Van Nuys, California. The program, which is part of the Los Angeles Animal Alliance Fall 5000 campaign, will provide $30,000 to fund no cost pet adoptions for veterans from participating shelters in the Greater Los Angeles area.

Pets to Patriots

Nancy, Meg and Katherine Heigl will be joined by the executive director of the Foundation Kathy Davis at the launch event.

Press Release

Los Angeles, CA – On Friday, November 4th, the Los Angeles Animal Alliance will hold a press conference to announce The Fall 5000 campaign to adopt 5000 shelter animals into homes during the month of November throughout Southern California. The campaign kicks off November 4-6 with a Super Adoption at 20 animal shelters across 5 counties, featuring discounts, giveaways and personalized attention to adopters. The Jason Debus Heigl Foundation, founded by Nancy and Katherine Heigl, will also announce the Pets to Patriots promotion, which provides no-cost adoptions to veterans. The promotion is one of the highlights of The Fall 5000 and will be offered at participating Pets to Patriots shelters.

What: Press conference to launch The Fall 5000 campaign and the Pets to Patriots veterans promotion. In addition, Los Angeles Animal Alliance will announce the winners of its Trick-or-Treat Hero Contest.

When: Friday, November 4th, 3:30 pm - 4:30 pm

Where: East Valley Animal Shelter, 14409 Vanowen St., Van Nuys, CA 91405

Who: Nancy, Meg and Katherine Heigl, Kathy Davis (Executive Director, Jason Debus Heigl Foundation), Los Angeles City Councilmember Paul Koretz, Marcia Mayeda (Director, Los Angeles County Animal Care and Control), Brenda Barnette (General Manager, Los Angeles Animal Services), Shane Lachtman (Founder, Los Angeles Animal Alliance), and Trick-or-Treat Hero Award presenters Allisyn Ashley Arm (Disney Channel's Sonny with a Chance) and Brandon Tyler Russell (Smitty)

Why: To promote shelter adoptions and to give back to those who serve our country.

Contact: Weil Public Relations, 818-341-3646 / 818-378-8995 / rachel@weilpr.com

Press check-in: 3:15 pm

The Fall 5000 Super Adoption, November 4-6, will be held at 20 animal shelters throughout Southern California including the shelters of Los Angeles Animal Services, Los Angeles County Animal Care and Control and Riverside County Department of Animal Services, as well as San Bernardino City Animal Shelter, Camarillo Animal Shelter, Irvine Animal Care Center and Orange County Animal Care. The event will feature discounted adoption fees to adopters as well as giveaways such as discount coupons from Petco, Natural Balance pet food and treat samples, SmartyKat, Planet Dog and John Paul Pet products, and Cesar’s Way magazines. Other sponsors include LA Weekly, ASPCA and the Ryan Newman Foundation. There will also be personal matchmakers and professional trainers to help members of the public find the right dog, cat or rabbit to adopt into their family. www.fall5000.org

The Pets to Patriots promotion will be honored throughout the month of November and December. "It is a small token of our appreciation to the legion of heroes who have given so much," said Katherine Heigl. www.petstopatriots.org

Participating shelters in The Fall 5000 Super Adoption represent some of the largest animal adoption agencies in the nation. "We are grateful for events like The Fall 5000 that raise awareness of our shelters and highlight our orphaned pets who deserve a home of their own," said Brenda Barnette of Los Angeles Animal Services. "The Fall 5000 Super Adoption weekend is a great time to adopt an animal," said Marcia Mayeda of Los Angeles County Animal Care and Control. "We are excited to participate with so many other shelters in pursuit of 5000 shelter adoptions in November."

The Los Angeles Animal Alliance is a 501(c)(3) not-for-profit corporation dedicated to creating high-impact programs that help humane organizations and local communities work together to increase adoptions, promote spay/neuter, maximize life-saving and end the euthanasia of healthy and treatable animals. www.laanimalalliance.org