Expect to find fashion devotees with their designer handbags at dawn, as the ’27 Dresses - Celebrity Dress Auction’, set to rival Hollywood’s most glamorous event The Oscars, launches at 19.00hrs on Tuesday 4th March 2008 on http://www.ebay.co.uk/27dresses.

Frock-fabulous gowns from singers Kylie Minogue, Mariah Carey and Geri Halliwell, actresses Thandie Newton and Maggie Gyllenhaal, models Heidi Klum and Naomi Campbell, and of course the star of the movie Katherine Heigl - are just a few names from the list of stunning dresses donated by celebrities to raise money for The Lavender Trust, and to mark the UK release of hit new comedy movie ’27 Dresses’.

Over 27 beautiful dresses by renowned designers including Dolce & Gabbana and Armani, have been donated by A-listers from film and music worldwide. The auction will be ‘live’ on Ebay from 19.00hrs on 4th March 2008, with dresses being auctioned off at three day intervals until the release of the highly anticipated romantic comedy ’27 Dresses’ on 27th March, which will mark the end of the auction*.

All proceeds of the dress auction will go to the Lavender Trust which funds Breast Cancer Care’s support and information for women in their twenties and thirties affected by breast cancer. Log onto http://www.ebay.co.uk/27dresses from 19.00hrs on 4th March 2008 for a chance to bid on the dresses and find out more about the movie.

*The final dresses will be put up for auction on 27th March and the auction will end 30th March 2008

Lavender Trust

The Lavender Trust at Breast Cancer Care raises money specifically to fund information and support for younger women with breast cancer. It is the only fund in the UK dedicated to addressing the particular needs of this age group. Being diagnosed with breast cancer as a younger woman can be a very isolating experience as the majority of breast cancer cases in the UK are in women over 50. An uncertain future, early menopause, and caring for children are just some of the issues which younger women may have to face.

Thanks to the Lavender Trust, Breast Cancer Care has been able to develop unique services designed to help meet the specific needs of younger women, including publications, weekend workshops and telephone support, all of which are offered free. In addition, it has developed ‘Standards of Care for Younger Women with Breast Cancer’ to ensure that the specialist needs of younger women are not overlooked during treatment.

Younger women with breast cancer or breast health concerns can get free, confidential support and information from the Breast Cancer Care helpline on 0808 800 6000 or by visiting www.breastcancercare.org.uk.