PRESS RELEASE

CELEBRITY ANIMAL ADVOCATE KATHERINE HEIGL AND ELLEN DEGENERES’ PET FOOD COMPANY, HALO, PURELY FOR PETS® SUPPORT PBS FILM, "SHELTER ME"

TV Premiere Illustrates How People's Lives Are Positively Impacted By Shelter Dogs

Los Angeles, California – Actress and animal advocate Katherine Heigl is hosting the PBS premiere of "Shelter Me," a film that illustrates how people's lives are positively impacted by shelter dogs. The one-hour, emotionally-charged television special celebrates the human-animal bond by showcasing three inspirational stories about shelter dogs and the lives they change.

"As a huge animal lover, I was immediately drawn to this project because it advocates for the homeless pets at our local shelters," said Katherine Heigl, co-founder of the Jason Debus Heigl Foundation. "It's important to generate awareness and overcome stigmas about these local facilities as well as promote these amazing animals and how they improve people's lives."

The project was created by filmmaker Steven Latham who wants to engage the public in helping to find solutions for the 3-4 million dogs and cats that are euthanized every year in the United States. "Shelter Me," is sponsored by Ellen DeGeneres' pet food company, Halo, Purely for Pets®, and together they are committed to the well-being of shelter pets.

"Katherine Heigl and Ellen DeGeneres have been so dedicated to helping shelter pets and I am grateful that they are part of ‘Shelter Me," said Latham. "We need to continue to raise awareness and increase shelter adoptions. I want people to realize that shelter pets are the best pets."

About Shelter Me

Audiences will travel to a women's prison in Southern California, where inmates train shelter dogs to become service animals for people with disabilities. Another story shows the incredible transformation of two U.S. soldiers who begin recovering from PTSD after they are paired up with shelter dogs.

Viewers will also see the journey of two stray dogs, from the day they are picked up on the streets and brought to the shelter until the day they become a beloved family pet. "Shelter Me" takes people inside of city animal shelters to give a true sense of the environment, committed staff and the millions of animals in need of a home.

"Shelter Me" premieres on public television stations in May. Please go to www.shelterme.com for local listings.

"Shelter Me" is produced and directed by Steven Latham of Steven Latham Productions; executive produced by Steven Latham, Lyndon Johnson and Ady Gil; co-produced by Shane Lachtman, Marion Zola and Timothy Karsten; edited by Conrad Stanley, Cheryl Campsmith and Jeff U'Ren; cinematography by Peter Krajewski; music by Andrew Gross and Gil Talmi.

About Halo, Purely For Pets®

For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. Halo offers natural pet food, treats, supplements and grooming products - including the award-winning Halo Spot's Stew, Dream Coat and Liv-a-Littles treats. Ellen DeGeneres - a long time Halo customer - became a part-owner of Halo in 2008. Halo became the exclusive sponsor of Freekibble.com in 2009, feeding over 1 million meals of Halo to shelter pets every year. In 2010, Halo donated one million meals to shelter pets in conjunction with the U.S. Postal Service Adopt a Shelter Pet program. Halo is also the official kibble sponsor of Freekibble.com, a pet related trivia site that has donated nearly seven million meals to shelter pets. HALO’s natural dog food, natural cat food, treats, supplements and grooming products are available at PETCO, Whole Foods Market, your local pet specialty and natural food store, and online at www.halopets.com.

About The Jason Debus Heigl Foundation

Katherine Heigl and her mother, Nancy Heigl, founded the Jason Debus Heigl Foundation to improve the plight of pets through a variety of programs, such as funding spay/neuter initiatives and assisting rescue organizations. Katherine and Nancy are convinced that spaying and neutering saves lives and stops litters – litters that too often end up at public shelters and are subsequently killed due to a lack of adopters and lack of space. The Foundation is focused on "fixing" the problem. Since its inception, the Foundation has contributed more than $2.5 million towards saving the lives of many deserving pets and educating the public in the process.

Press Contact

Tracy Mallozzi/Denise St. Jean
The Rose Group
Phone: 310.280.3710
Email: tracy@therosegrp.com / denise@therosegrp.com